Annette Simmons is inspirational about the power of story. I was reading the book as a ministry leader, rather than as a professional speaker. It reminded me of. 15 Feb Full-Text Paper (PDF): The Story Factor Inspiration, Influence, and Persuasion through the Art Annette Simmons at Group Process Consulting. 4 Apr In The Story Factor, Annette Simmons reminds us that the oldest tool Learning to tap into the personal element through story gives you a key.

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We’ve all got stories, most of us just haven’t polished them and thought about there strongest points and where they best fit. As someone who speaks on influence and persuasion for government staff, this book will become annette simmons the story factor valuable resource for me in my future teachings.

Behaviour is driven by meaning. Story telling operates as a litmus test of accountability that simultaneously inspires and reminds us to stay true to our values. Published April 4th by Basic Books first published November It reminds me that people simply do not un If you are familiar with the movie Inception then you know the line “What is the most resilient parasite?

It reminded me of the power of non rational communication, the power of c After seeing it referred to in another book, I had annette simmons the story factor book sitting in my “wishlist” on Amazon for months.

The vision stories A real vision connects with people at a deep level. This book at least starts to open our eyes to the fact that the paradigm of rationality used in business may not be the way we make decisions or can be influenced.


The Story Factor

Refresh and try again. The paradox about storytelling facotr the more specific a story is, the greater its universality. Annette also annette simmons the story factor stories from a diverse range of sources – religious, cultural and the different areas of life. Influence will require either a new foundation that can coexist with the old stories or excavation and removal of the old outdated th. No specific techniques or tips that could improve my skills as a storyteller. It makes an incredibly etory and clear case for the use of story and highlights a range of potential applications and benefits from using a story-based approach.

Decision-making is not driven by facts — People do annette simmons the story factor need more facts — they need wisdom. When we expose these inconsistencies we demonstrate our authenticity — and this allows a deeper point of connection with the listener.

Book Review: The Story Factor (Annette Simmons)

annette simmons the story factor Where facts are direct, stories are more subtle and indirect – i. Sep 13, Blake rated it stofy not like it Shelves: Now it’s time for you to go practice’. Stories are far more effective than mere facts or figures when you’re making a presentation or trying to inspire people to take action.

Interviews Interview with Ryan Avery: There were several groups of 10 reviewers, and each group was supposed to pick one of the listed books to read and review. Get a copyread this book, and share it with your colleagues. Their story is more powerful than the facts.


This connection then forms a bridge for further communication Why Stpry am here stories People are sceptical. In fact, the strength of Annette’s book is her modelling of how to tell a story. Books by Annette Simmons. I have a personal passion for storytelling I did it as my dissertation on my MSc in Change and have run training courses on annette simmons the story factor.

The chapter stoty best is an overview of annette simmons the story factor to influence with stories 3 Star rating. Critically, the audience makes sense of the story from their own perspective so becomes personally embedded deep within them. She is an expert in the art of narrative who has given popular storytelling seminars for years. Paperbackpages. Story can hold complexity and even contradiction and paradox in a way that facts can’t.

The Story Factor by Annette Simmons

Future influence will require very little follow-up energy from you and may even expand as people recall and retell your story to others. I thought the author did a fabulous job of sharing case studies and examples about how to leverage story in your business marketing.

Just a moment while we sign annette simmons the story factor in to your Goodreads account. If we can name their objections first, then our counter arguments are much more likely to be listened to.