The Googlization of Everything has ratings and 86 reviews. Emma Sea said: Ok, so firstly, thank you Siva Vaidhyanathan for picking a book title that. Available at Siva Vaidhyanathan, The Googlization of Everything ( And Why We Should Worry), Berkeley, CA,. University of California Press, In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creativ.

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One of the most interesting points Vaidhyanathan makes concerns the levels of responsibility that Google bears for googliaation content it offers us, from lowest to highest across three types of function: I feel, though, that the main issue is that many people don’t understand what Google is and what it does. In Vaidhyanathan’s book he suggests that Google has provided a currently positive and helpful search engine for the internet community.

In earlythe eccentric entrepreneur and scientist Stephan Wolfram released what he called a “computational knowledge engine,” Wolfram Alpha. And Google, understandably, refines and alters its search principles with regularity. But everhthing has never been a rverything with explicit ambitions to connect individual minds with information on a global-in fact universal-scale.

In fact, the institutions waiting in the wings to assume governance of the Web, such as commercial telecommunication companies and media conglomerates, are definitely less trustworthy than Google is today.

This is the history and intellectual output of a huge swath of the human population, from the late s onward. However, there were search-engine companies before Google, and several competitors still do just as good a job linking people to information as Google does. I never thought, at any point, that Google would ever, could ever, cease to exist.

The views of those who interrogated the ethical implications of the HGP sat outside of the project. This article has multiple issues. Vaidhyanathan admits the Internet would not be useful at all with out web browsers and the way in which they operate, but he also points out the very methods by which they work mean they have their own interests in defending their ability to endlessly gather information about us and about everything that is on the Internet.

For example, I certainly would have rather seen a national or better, international digital library project coordinated and executed by prominent research and public libraries and librarians nationwide, rather than the hasty and ill-considered Google Books project, run by technicians scrambling to digitize as much as they could and asking questions later.

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And his suggestion that the Great Firewall of China does not exist page because many technically minded people can skirt it would strike many pro-democracy activists there as a startling claim.

Google has used its “sterling reputation” to argue that it can provide this and associated services faster, cheaper and better than public bodies can. When we choose to rely blindly on a pervasive, powerful gatekeeper that we do not understand, we are destined to make monumental mistakes.

Why bother keeping everuthing physical book when you can just scan it and put it online for everyone to read? Vaidhyanathan’s proposal is a Human Knowledge Project in the same vein as the HGP which he sees being based around universities and public libraries.

We believe that this is the best thing that we can do for preserving the principles of the openness and freedom of information on the Internet. It wasn’t a long book to start with, but it took a bit to fight through because it stays kind of abstract.

The Googlization of Everything: (And Why We Should Worry)

I think it’s important to understand how things that we use every day affect us. The Googlization of Everything by Siva Vaidhyanathan looks at Google history and it’s growing reach of services across the internet. Google Books may have been a failure, but the author’s suggestion that its function should have been undertaken by a public entity is kind of laughable.

It does not even attempt to index Web sites. Google was the good guy, and it succeeded: The Googlization of Knowledge: Merely setting up googlizatiln menu with switches does not serve the interests goiglization any but the most adept, engaged, and well-informed.

Everjthing contributing everythingg is the fact that the middle class is declining in America and other Western nations. Also, such an approach may have made the book less marketable since it would no longer be trying to sell you on some pressing threat.

But by using Google we are not only searching for things on the Internet, we are also giving away markers that allow Google to record information about us.

The Googlization of Everything by Siva Vaidhyanathan – Paperback – University of California Press

What an interesting premise for a book!: As knowledgeable and conversational as Vaidhyanathan was throughout the book, he just didn’t have the charisma or passion to sway my opinion about Google one way or another.

No trivia or quizzes yet. The alternatives to Google’s free-market system scare me. The Googlization of Everything: The technology exists, but not the political will, says Vaidhyanathan, even though the advantage of a nonprofit humanitarian resource has so much going for it that it is surprising that such a project is not already well under way.


It now hosts e-mail for millions of users. It would, he says — and surely rightly — be a fabulous investment for the world and its future if governments got together and financed the building of a global digital library open to all.

It has become good enough to become the default. In “scanning and serving” Google has the greatest responsibility. Cuil, which debuted ignominiously inwas founded by a group of former Google employees. In the back of my mind, I’ve questioned if this total infiltration of one company’s wares into every aspect of my life was a good I am a Google super user.


Search providers might one day not be so ethical. The point that Vaidhyanathan makes is that while Google might have been a viable contender in this conversation, the conversation never happened. It’s interesting to consider if education as od purely free-market service would have been available earlier to women and people of colour.

In Evertthing world all knowledge is equal, and free unfiltered access must be maintained. Furthermore, as more and more information moves exclusively into the online domain, libraries and other public institutions no longer seem like necessary repositories of human knowledge.

Wouldn’t that be the most horrific fate you can imagine? Perhaps I’m just too skeptical to accept this book, but it seemed to repeatedly waste golden opportunities to present strong evidence in support of its claims.

The Googlization of Everything: by Siva Vaidhyanathan

Prospects for a Global Public Sphere 5. Google’s other products are This was informative, but very academic and dry, with the main idea being that Google is a private marketing company, not a benevolent public institution that should become sole public repository for the world’s information. Only one company does all that, so it does not even need a label beyond its increasingly pervasive brand name.

Google is a corporation which serves its investors’ interests. I use many of them, along with Google.

May 16, Slareck rated it really liked it.