Citation: Sahlman, William A. “How to Write a Great Business Plan.” Art. Harvard Business Review 75, no. 1 (January–February ). HBS Professor William Sahlman tells entrepreneurs how to give themselves a better A great business plan is not easy to compose, Sahlman acknowledges. Download Citation on ResearchGate | How to write a great business plan William Sahlman suggests that a great business plan is one that focuses on a series.

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Sahlman, and Nicole Keller.

Contact Send an email. Cite View Details Educators Purchase. Harvard Business Review 75, no.

Exercise August Revised February Every seasoned investor knows that detailed financial projections for a new company are an act of imagination.

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Nevertheless, most business plans pour far too much ink on the numbers—and far too little on the information that really matters.

What do they know?

Baker Foundation Professor, Dimitri V. But one that asks the right questions is a powerful tool. Ramana NandaWilliam How to write a great business plan sahlman.

These questions relate to the four factors critical to the success of every new venture: Business and Environment Business History Entrepreneurship. However, instead of making initial investments in the form of equity, WTI focused primarily on lending money to start-ups, charging them interest and receiving warrants that could later be converted to stock in the case of a liquidity event.

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A better deal, not to mention a better shot at success, awaits entrepreneurs who use it. Sahlman, and Robert White. Sahlman and Nicole Keller.

Nanda, Ramana, William A. A great business plan is not easy to compose, Sahlman acknowledges, largely because most entrepreneurs are wild-eyed optimists.

Baker Foundation Professor, Dimitri V. Entrepreneurial Finance Problem Set. Ronald 1 Frei, Frances X. The questions about people revolve around three issues: Whom do they know?

How to Write a Great Business Plan

grea Cite View Details Purchase Related. Kasturi 19 Rayport, Jeffrey F. In addition, like more traditional venture capital investors, WTI hoped to participate in follow-on debt and equity investments in its successful portfolio companies. Cite View Details Related. Technology and Operations Management.

Sahlman and Robert White. As for opportunity, the plan should focus on two questions: Finally, the plan should look unflinchingly at the risks the new venture faces, giving would-be backers a realistic idea of what magnitude of reward they can expect and how to write a great business plan sahlman they can expect it.


Like traditional venture capital and private equity firms, WTI raised funds from institutional investors and evaluated deals. Sahlman and Robert White Citation: Fritz 9 Fox, J.

Finance General Management Marketing. Warren 14 McGee, Henry W. About qrite Author William A.

Article Summary: “How to Write a Great Business Plan” by Sahlman : Investment Research

Is the market for the venture’s product or service large or rapidly growing or preferably both? Cite View Details Purchase. Then, in addition to demonstrating an understanding of the context in which their venture will operate, entrepreneurs greag make clear how they will respond when that context inevitably changes. Finance Globalization Health Care.